Customer story
SomniFix: how EDI became invisible
SomniFix is a fast-growing consumer brand that needed to meet retailer EDI requirements without slowing its team down. With Interlink, retailer orders flow straight into ShipStation while EDI compliance messages are generated automatically in the background — so the team ships orders the way they always have.
Retail growth usually increases EDI friction
As a brand wins more retailers, each one brings its own EDI documents, labels, and compliance rules. For a lean team, that friction can grow faster than the revenue does.
Traditional EDI asks too much from growing brands
Classic EDI tools expect you to operate translator software, maintain maps, and watch for compliance errors. SomniFix needed simplicity without giving up compliance.
ShipStation in front, EDI automation in back
Interlink put SomniFix’s existing ShipStation workflow at the front and handled EDI automatically behind it. The team sees orders in ShipStation; Interlink generates the EDI compliance messages.
A simple operating rhythm
A retailer order enters the system, appears in ShipStation, SomniFix ships it, and the compliance messages (acknowledgements, ASNs, invoices) are sent automatically — no manual EDI steps.
What improved
- EDI compliance handled automatically — no translator software for the team to run.
- Orders continue to flow through the existing ShipStation workflow.
- Less manual work and fewer compliance errors as new retailers are added.
- Operational simplicity that scales with retail growth.